Recently while listening to Pandora Music, I heard the song “I Won’t Give Up” by Jason Mraz. Being in the business of helping small businesses with Online marketing strategy, I can’t help but think of Google’s Panda and Penguin updates when I tune into the Pandora music site. When I combined that with the title of Jason […]
Read MoreSmall business owners, especially those with limited time to monitor social media, search trends, and news, rely on PPC advertising to drive traffic to their products and services. Google’s pay per click advertising platform allows you to bid only for keywords that you want your ads to appear for, and pay each time a person […]
Read MoreMost things in life are about change and evolution, and the same thing can be said for business marketing and advertising. Years ago, when the internet was almost exclusively used for sending emails and browsing information, few believed that one day it would be the medium through which companies would promote their services and products. […]
Read MoreBlogs need readers to read them, websites need traffic, and businesses need customers to buy their products or services. While free methods such as social bookmarking, blogging, social networking and article submission are good methods to increase your traffic, sometimes it requires a little more. And it may even extend deep into your pockets. I am talking about Pay-Per-Click advertising, or simply PPC, and in particular Google Adwords advertising.
Read MoreHappy New Year! I hope you had a great holiday. One of the questions that always seems to come up after Christmas is “What did you get for Christmas?” It seems a lot of people will answer that question with “a new cell phone” or “a new tablet” this year. While surfing the net after […]
Read MoreDid you do any shopping on “Black Friday” or “Cyber Monday”? The National Retail Federation (NRF) said a record 247 million shoppers spent an average of $423 per person over “Black Friday weekend” and this doesn’t include Cyber Monday sales. Since 2005, Black Friday has been the busiest shopping day of the year. The term “Black Friday” originated in Philadelphia around 1966, where it […]
Read MoreWith the upcoming election it’s nearly impossible to turn on the TV, read the paper, listen to the radio…or even drive down the street without being reminded of the upcoming presidential campaign. It seems the presidential candidates work tirelessly around the clock along with their staff and supporters to try and win votes from the American […]
Read MoreI have a confession to make. As a busy, small business owner and internet marketer, I don’t always do the things I tell other people to do for their business.I know I should be doing them for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends […]
Read MoreVanilla or chocolate? Spring or Summer? Mountains or the beach? Some debates never seem to die. One of the classic debates in the Internet world is search engine optimization (SEO) vs. pay-per-click (PPC). Which is superior? I believe a better question to ask is… “Which is right for your business?” Billions of people begin their search […]
Read More
